BOXRAW, creator engine

Ten creators wearing Carter, Tammy and Chávez

A first roster of boxing-gym creators for BOXRAW: Carter, Tammy, Sparring Club and the Chávez x BOXRAW line, filmed where the gear gets used.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Carter Muscle Tank, round three

Illustrative: a creator finishes a hard bag round in the Carter Muscle Tank - Black, turns around and reads the spine print, ENGINEERED FOR TRENCH WARFARE.

Illustrative post

Part 1 of 14

Summary

Creator engine summary
Roster	Ten creators in six weeks	Two more go live every week: 0, 2, 4, 6, 8, 10 creators by week (Proposed).
Who	Boxers, gym regulars, women who train	Real training footage in Carter, Tammy and Sparring Club pieces. No stock athletes.
Production	Seven videos per creator per week	303 creator videos a month at ten creators (Proposed volume per creator).
Pay	$300 to $800 base, caps $600 to $1,500	Starter, Standard and Premium bands. The page prints exact amounts per band.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. At the cap: $300, $500, $700 by band.
Compliance	Claims sheet before every brief	Creators quote only product-page lines, like Made for the trenches, where excuses get buried.
Rule for the category	No body-result or injury promises	Sweat-wicking only in the brand's own wording. Fighter names on products are not endorsements.
Goal	$1 per 1,000 views (Proposed)	The simulator starts at $5.74 on $10,050 for 1.8M views a month. Closing that gap is the work.
Report	Every Monday, one page	Videos by creator, views, cost per 1,000 views against $1, best hook, losers killed.
Decision	Ten creators, $15,000 monthly ceiling	Ceiling with all ten at the top cap, bonuses excluded (Proposed). You approve the roster before week two.

Part 1 of 14, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 14

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

As Former COO of Tabs, I built its creator program to 100M monthly social impressions and the paid ad engine alongside it. BOXRAW is a different category: boxing sportswear, from the Carter line to Chávez x BOXRAW. I have not run fashion and apparel, so the first weeks test hooks and fit with your team.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 14

Why BOXRAW now

18
Reviews on one product page
One BOXRAW product page shows (18 Reviews). Customers already write about the gear, which gives creators real words to react to.
Published
20
Reviews on another page
A second product page shows (20 Reviews). Review volume across pieces is the proof creators can point to without inventing any.
Published
Brazil (BRL R$)
A store that sells in many currencies
The store asks for a shipping location and currency, with Brazil (BRL R$) listed among many countries. Creators outside one market can show the same pieces.
Published

Part 4 of 14

Principles

One variable per test
Each video changes one thing: hook, product or setting. Ten creators at seven videos a week give us 303 videos a month to read.
Losers killed early
A Carter Muscle Tank hook that stalls is cut at the weekly read. The hook library keeps what travels and drops what doesn't.
One number to protect
Cost per 1,000 views, target $1. The simulator reads $5.74 at $10,050 for 1.8M views, so we fix hooks before we add creators.
A shared workspace, not email
Briefs, claim questions and drafts live in one place. The brand lead answers claim questions there, so no creator posts on a guess.

Part 4 of 14, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarinaMon 8:30 AM
Brief for this week: Carter Muscle Tank - Black. Shoot a bag round, then show the reflective spine print. Open with Made for the trenches. Seven videos, one variable each.
CaioMon 10:30 AM
Can I say the tank keeps me dry through the whole session?
Use the brand's wording only: built with duel SMRT-TEC panels which wick-sweat. No promise beyond that line.
Report botAppTue 4:30 PM
Weekly read: seven videos posted per creator, the second hook led on views, the fifth was cut. Cost per 1,000 views is shown against the $1 target.
MarinaWed 4:30 PM
Draft back to Bia: the Tammy Racer Crop Top is in frame, but the overlay text promises a body result. Cut it and keep the training clip.
Report botAppFri 6:30 PM
Caio's Sparring Club Ribbed Tank video passed 100,000 views, organic only. The $50 flat bonus is logged for the month.
MarinaSat 10:30 AM
Check before Monday: every draft matches the claims sheet and the category rules. Two creators still owe captions before they can post.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 14

Formats

Brief 01
Carter spine print
“Read the back of this tank after round three.”
Hard bag round, then turn to show the reflective ENGINEERED FOR TRENCH WARFARE spine text. One take, phone on a stand.
Brief 02
Tammy training set
“Third round in the Tammy Racer Crop Top.”
Pad work or shadowboxing, waist-up frame, the racer cut moving through combos. Natural gym light, no filters.
Brief 03
Rope then wraps
“Warm-up on the Sokudo Speed Rope, then wraps.”
Overhead on the rope drill, then a close-up of wrapping the hands. Show the whole routine, no cuts in between.
Brief 04
Track jacket walk-in
“Red Nakatani x BOXRAW Track Jacket, gym walk-in.”
Door to bag in the Nakatani x BOXRAW Track Jacket: unzip, drop the bag, start. Handheld, one cut at most.
Brief 05
Hoodie cooldown
“Cooldown in the Chávez x BOXRAW Oversized Hoodie.”
After the session, hood up, talking to camera about the print and the fit. Keep it calm, one steady frame.

Every product line in a video comes off the claims sheet word for word, for example “Made for the trenches, where excuses get buried.”, “This garment was made to be bled in.”, “Side slits for ease of movement”. Product names are said as printed.

Part 6 of 14

Recruiting

Four sources in

Boxing gyms
Coaches and members at local boxing gyms who already train in black tees and tanks. We message them directly and send the claims sheet with the first brief.
Women who train
Instructors and regulars who film pad work and classes. The Tammy bralettes and racer crop tops are the natural first pieces for this group.
Boxing storytellers
Creators who post boxing history and fight-night culture. We never use a fighter's name as an endorsement; collab names stay product names.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. Recruiting starts by direct message, and the brand lead approves each name before a brief goes out.

Five filters, fewer each step

1Trains for real
Already posts bag, pad or sparring footage. No staged gym visits.
2Fits the product
Looks natural in black, washed black or beige pieces without styling tricks.
3Clean category record
No past posts promising body results, weight change or injury protection.
4Hook habit
Recent videos show more than one opening line, not the same intro repeated.
5Organic reach
Recent posts reach people beyond the creator's own followers.

Part 7 of 14

Who we pick

Gym regular
Trains most days, owns black tees, shows the panels working in a hard round.
Likely product: Carter Muscle Tank
Amateur boxer
Films sparring days and cooldowns, talks plainly about fit and layers.
Likely product: Chávez x BOXRAW Oversized Hoodie
Women's class coach
Coaches classes and shows crop tops and bralettes in real movement.
Likely product: Tammy Racer Crop Top
Jump rope creator
Short, fast rope drills and footwork clips that loop well.
Likely product: Sokudo Speed Rope
Streetwear stylist
Fit checks of oversized tees outside the gym, in beige and black.
Likely product: Ring x BOXRAW Fearless Oversized T-Shirt
Roadwork runner
Warm-up and morning run clips, track jacket on, zipper in frame.
Likely product: Nakatani x BOXRAW Track Jacket

Left off, every time

Always left out: anyone who promises weight loss, body results or injury protection with the gear; anyone who uses a fighter's name as if the fighter endorsed BOXRAW; accounts that only post giveaways; anyone who cannot show real training.

Part 8 of 14

First twenty

Boxing coach who films class warm-ups
Amateur boxer posting sparring recap clips
Heavy bag creator with a loud, simple hook style
Women's boxing fitness instructor
Jump rope and footwork drill creator
Hand wrap tutorial creator
Boxing gym owner who films member sessions
Streetwear stylist with oversized tee fit checks
Hoodie and track jacket outfit creator
Roadwork and morning run creator
Brazilian boxing creator who posts in Portuguese first
Boxing history storyteller who shows throwback tees
Muay thai or kickboxing gym regular
Personal trainer who films strength days in tanks
Fight fan who films watch-party outfits
Cooldown routine creator, no medical claims
Fitness creator who tests fabric in long sessions
Student boxer giving honest fit reviews
Sparring partner duos who film together
Local boxing club regulars, new to creating

Part 9 of 14

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Made for the trenches, where excuses get buried.”
Opening line of Carter tank and tee videos
“This garment was made to be bled in.”
Closing line on Carter pieces after the bag round
“Side slits for ease of movement”
Carter Muscle Tank movement and fit demo
“Premium lightweight fabric”
Fabric close-up on the Carter Muscle Tank
“Relaxed fit”
Fit check on the Carter Muscle Tank
“Duel panel SMRT-TEC technology”
Close-up of the panel seams, Carter Muscle Tank

Never said

Each one with the reason it stays out.

Keeps you dry all session, guaranteed
The brand describes wicking panels. A guarantee is not on the site.
Protects you from injury
Apparel makes no injury claim. Health outcomes are never allowed.
Makes you a better boxer
A performance result the brand never states.
Better than other boxing brands
No comparison claim is on the site, so creators make none.
This fighter wears and endorses BOXRAW
Collab names are product names, not endorsements.
Free shipping everywhere
The site shows different free-shipping thresholds by currency.

To confirm with the brand

Held until someone on the brand side signs off.

Free shipping threshold
The site shows different thresholds by currency. Confirm which one creators may quote.
Fabric blend per piece
Blends differ across Carter, Sparring Club and Chávez pieces. Confirm before a creator reads one out.

Part 10 of 14

Pay

Starter
$300–600
a month, by band
For creators new to paid content who can still deliver seven clean Carter or Tammy videos a week.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators with steady training footage and one format that already holds attention.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For creators who can carry a Chávez x BOXRAW or Ring x BOXRAW drop with scripted hooks.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, so the $50 flat pays once however many videos pass 100,000 views.
The bonus attaches to a single video, never to a monthly total.
Only organic views count. Views from paid boosts of a creator's video do not trigger it.
No bonus on a video that broke the claims sheet or the category rule, even above 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 14

Simulator

The simulator starts at $10,050 for 1.8M views a month: $5.74 per 1,000 views against $1. It hits target only if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

BOXRAW creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 14, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 14

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and hook library
Claims sheet signed off, hook library seeded from the Carter and Tammy lines, first two creators briefed. Ramp is two creators a week.
Month 1
Six weeks to ten creators
Creators live by week: 0, 2, 4, 6, 8, 10. One variable per test, and the weakest hooks are cut at the first weekly read.
Month 2
All ten posting
Ten creators at seven videos a week make 303 videos a month. Formats that miss the $1 target are cut; formats that hold get more briefs.
Month 3
Pay follows results
Creators near the target move up a band. Creators far from it stay in their band or leave the roster.
Day 90
Review against $1
We read the results against $1 per 1,000 views, then decide with you: keep the roster, trim it, or stop. The simulator starts at $5.74.
Monthly ceiling
$15,000 at most
$15,000 with all ten creators at the top cap, bonuses excluded (Proposed). The simulator's cost sits at $10,050.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 14

Monday report

Every Monday you get one page: videos by creator, views, cost per 1,000 views against the $1 target, the best hook and the ones we killed.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Carter spine print	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Tammy training set	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Rope then wraps	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Track jacket walk-in	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Hoodie cooldown	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 14

Category rules

Fashion and apparel: rules for BOXRAW creators

Boxing sportswear is simple to film and easy to over-promise. These six rules keep every video on the right side of that line.

Brand lines only
Use the product's own words from the claims sheet, such as Made for the trenches, where excuses get buried. Anything else goes to #claims first.
No body or health promises
Nothing about weight, recovery or injury. Sweat-wicking only in the brand's wording: duel SMRT-TEC panels which wick-sweat.
Read the fabric, don't guess
Blends differ between Carter, Sparring Club and Chávez pieces. Read the blend from the product page or leave it out.
Fighters are product names
Chávez, Ring and Nakatani appear in product names. A creator never implies that a fighter wears, owns or endorses the piece.
Prices as the customer sees them
Say a price in the currency shown, never converted. The Carter Muscle Tank - Black shows 203.00 BRL, so that is what a creator says.
Show real use, label the post
Every post carries the platform's paid-partnership label. Footage shows real training, and no review is scripted or invented.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews on one product page

Reviews on another page

A store that sells in many currencies

One variable per test

Losers killed early

One number to protect

A shared workspace, not email

Carter spine print

Tammy training set

Rope then wraps

Track jacket walk-in

Hoodie cooldown

Four sources in

Five filters, fewer each step

Gym regular

Amateur boxer

Women's class coach

Jump rope creator

Streetwear stylist

Roadwork runner

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and hook library

Six weeks to ten creators

All ten posting

Pay follows results

Review against $1

$15,000 at most

Fashion and apparel: rules for BOXRAW creators

Brand lines only

No body or health promises

Read the fabric, don't guess

Fighters are product names

Prices as the customer sees them

Show real use, label the post

Want to see the first briefs?